This means that if your customer initiated messaging with you, WhatsApp did not charge for those messages (including Templated Messages) up to 24 hours following the last message that that customer sent to you. Up until February 1st, the WhatsApp Business pricing model was based on the number of Message Templates sent outside of the above-mentioned 24-hour Customer Care Window. So, every time you sent a Templated Message (to initiate a conversation), WhatsApp was invoicing a fee for it. Pricing Model until First of February,2022 You are able to have a conversation when your customers want it, increasing your chances of conversions.
This setup allows creating a rich conversational experience that customers want. This also means that you can initiate a conversation with those Message Templates. Once the Session Messaging window closes, you will be able to send (WhatsApp pre-approved) Message Templates (such as notifications) to reach out to customers that present an active opt-in. Within the session, you can personalize and/or automate your customer service. This window extends when customers keep interacting. There are two types of messages allowed on WhatsApp Business: Session Messages initiated by your customers and Template Messages initiated by the business.Ī messaging session starts when your customer sends a message to your business, allowing you to reply to messages within a 24-hour Customer Care Window. WhatsApp Business in a Nutshellīefore diving into pricing model changes, it's important to know how WhatsApp Business operates. Learn more about the details of the new WhatsApp Business pricing model and what this will mean for your business.
The app has recently announced that it will make changes to its pricing model, starting the first of February, 2022. It allows businesses to create meaningful one-on-one conversations, with great customer journeys that lead to successful conversion.
WhatsApp Business has now become a big part of business-to-customer (B2C) communication with its fast and low-cost message exchange over the internet through connected smartphones, laptops, desktop computers, tablets, and even smartwatches. With 2 billion active monthly users sending 100 million messages a day, it’s no surprise that businesses are more and more choosing to interact with their customers via WhatsApp. WhatsApp is one of the most popular global messaging channels.
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